Independent fashion in Shrewsbury
Come in.Find somethingdifferent.
A colourful, carefully chosen edit of clothing, footwear and accessories across two floors on historic Wyle Cop.
Inside Ella Cru
Colour, character and pieces you won’t see everywhere.
We bring together independent European labels at a mix of price points, with honest advice and space to browse at your own pace.
Meet Lucy
Inside the boutique
The finishing touches
The new-season edit
Individual pieces, European labels and the kind of finds that make getting dressed feel interesting again.
Explore our brands
Proudly bricks and mortar
Here for the high street, not the online checkout.
Ella Cru is a traditional independent shop, and we want to keep it that way.
We don’t sell our clothing online because we believe the best pieces should be seen, touched and tried on. A good shop is about more than a parcel arriving at the door: it is honest advice, discovering something unexpected and having a proper conversation.
Every visit helps support an independent business and keeps Shrewsbury’s high street interesting, personal and alive.
Visit us on Wyle Cop
On Wyle Cop since 2010
Not just a shop. A very good reason to pop into town.
Informal, colourful and always personal. Come for a wardrobe update, a quick browse or simply a catch-up with Lucy and the team.
Our storyFind us